London and Norwich lovable line-up Youth Killed It has released their next video to add to their collection, ‘Headbutt’. Taken from their forthcoming album, What’s So Great, Britain? the boys have released a personality packed, tongue-in-cheek video relaying their track message. Frontman and guitarist Jack Murphy says: “The song was written about toxic masculinity and how males are pressured into feeling like they always have to “one-up” each other. In the video, we wanted to portray different types of males and how sometimes you don’t realise just how toxic your actions can come across to other people. It’s time to be more socially aware and understand that people love the real you, not someone you think you need to be. Life’s not a competition it’s a path that we all take together so let’s help not hurt each other along the way.”

This is the fourth video instalment taken from What’s So Great, Britain? set to release this October 5th via Rude Records. The album is available to preorder here and kicking off the release, Youth Killed It head out for a select few dates for promotion.

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