If there’s one thing that amo has successfully delivered on, it’s securing Bring Me The Horizon’s name on the new NOW album and becoming the go-to tune to fill up a dance floor at 2am when everyone’s a bit drunk and looking for that song to throw some finger guns up at. In all honesty, amo is as disappointing as it can be. It doesn’t mean that there isn’t some right bangers on the album, and it’s definitely a grower in the sense of catchy chorus’ that will implant itself in your brain. But, despite MANTRA, Medicine and Wonderful Life replicating That’s The Spirit vibes, amo hasn’t lived up to their promotions.
False advertising? Perhaps. With MANTRA easily being the best track on the album that adhere’s to an older fan-base while still collecting a new variety of people in it’s wake, Bring Me The Horizon hasn’t lived up to the hype it’s been putting out. Opening with i apologise if you feel something the boys quickly put out that the allure of a concept album about all aspects of love isn’t necessarily true, and in it’s place surrounding a bitter pity-party that fills the void once love has gone. During the entire time working up to release, the band spent months talking about the state of the current genre yet release an album rife with EDM pop that Simple Plan attempted in 2007. 13 tracks that are entirely unconnected doesn’t even feel linear, and that’s potentially the biggest downfall that there isn’t even a theme. Once you start to enjoy or get behind one sound, it changes entirely, throwing you entirely out of rhythm. amo feels like a loss of confidence in terms of ideology, because, well, there’s very little artistry.
It’s not all bad, eighth track sugar honey ice & tea does feed into that hope that once was, along with the playful heavy metal featuring Rahzel, feeling like what should have been the overall concept of the album. With Bring Me The Horizon wanting to put themselves into the mainstream line, keeping their roots and proving that “metal” does belong there, these were the tracks to do it. Including heavy bass lines, zesty guitar riffs along with a balanced drum beat and a tease of their old metalcore days to send the old scene kids into orgasm, they incorporate the side of Bring Me The Horizon that has gotten this far in their experimental and boundary pushing instrumentals.
You’ve got to give it to them, they haven’t shied away from turning out something that they have enjoyed and been excited about, and while it isn’t for me, that doesn’t mean it isn’t for everyone. I’d be a hypocrite if I said I wouldn’t listen to this in the future, because I sure will, but on the tier list of Bring Me The Horizon albums, it’s situated at the bottom, until if and when they do turn out something worse. It’s a pre-drinking album to enjoy with a group of friends, to dissociate from what we knew. It’s out there enough that it barely holds resemblance to That’s The Spirit which brought out their metal-pop side in abundance.